The Art of Enterprise
Well done to our brilliant pupils from St Benedict’s and Caedmon today. The challenge focussed around understanding how a product is advertised in particular ways to a particular audience. Understanding some of the tricks was key to the children then creating their own adverts for a Halloween themed toy. They identified Value Propositions for their target audiences and then honed down the features to create USPs that would make their toy stand out. They even had time to try and incorporate some of their learning from the morning to creating their own draft of an advert that hit the target audience.
Well done everyone. Great first attempt.