Creative with purpose
What a fantastic day we have had despite the snow trying to stop people getting here. Oakdene and St Clare’s have spent the day learning how marketeers try to convince us to buy products by playing on value propositions for the target audience. After reviewing some current adverts and deconstructing how they had been designed, we took what had been learned and created our own design and short advert for a new LEGO set aimed at men in the 20 – 40 year old range. The idea was that the children would work in groups to identify what would interest the target audience; a huge list of possibilities from which they would work out a design based on a handful of identified USPs. From the ensuing build the children then designed short adverts that mimicked what had been learned during the morning session.
As always we had a huge emphasis on how each team worked effectively together, combining ideas, making compromises and working within a time limit. Like many of our focus days the time was short but given the constraints most groups managed a simple five or six shot video complete with product placement and a voiceover. Those who didn’t certainly had it on their plan!