It’s a big word Enterprise. I mean it has lots of different meanings in different contexts but today we challenged pupils from two schools to think about developing a new product. The focus was being able to target an idea towards a specific audience by identifying what value propositions would be most appropriate in each example. Through analysing existing adverts, then developing their own ideas, we ended with a challenge to develop a new LEGO toy aimed at a very specific audience. Watching the level of co-operation, compromise and discussion that went into the tasks really brought home what a fabulous event this always is. The skills that the pupils develop will be essential in any team situation as they progress through life. We also had a real mix of ages with Rye Hills sending a great group of Y8s alongside some lovely familiar faces from Y4 at Rift House:
Although time was short, all the teams managed to create a new toy that was aimed at the defined audience and identify why the features would attract that type of person as a consumer. The models below were created by Rift House. At the bottom of this post are the videos that the Y8s and two of the Y4 groups managed to create in the short time available to them. Considering they had about 20mins to storyboard, script and film their adverts using an app they had never seen before (Clips on iPad) I was astonished by what they had achieved. It provides powerful evidence that a challenge based approach to learning skills really does produce awesome results.